Basics of MarketingLaajuus (3 cr)
Code: II6116
Credits
3 op
Teaching language
- English
Responsible person
- Iouri Kotorov
Objective
The course familiarises you with the basic concepts of marketing and gives an overall picture of marketing mix decisions. You know the concepts and tools of customer relationship marketing, understands the factors that influence consumer buying behavior. You apply marketing theoretical studies into different fictive cases.
Content
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication