Strategic Account ManagementLaajuus (3 op)
Tunnus: LB10037
Laajuus
3 op
Opetuskieli
- englanti
Vastuuhenkilö
- Varpumaria Jeskanen
Osaamistavoitteet
You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.
Sisältö
- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts
Ilmoittautumisaika
01.04.2024 - 30.04.2024
Ajoitus
29.08.2024 - 04.10.2024
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Degree Programme in International Business
Opettaja
- Varpumaria Jeskanen
Vastuuopettaja
Varpumaria Jeskanen
Ryhmät
-
LBNS22Tradenomi (BBA), International Business, syksy, 2022
Tavoitteet
You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.
Sisältö
- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts
Aika ja paikka
On campus
Opetusmenetelmät
- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts
To take this course you need to complete the course of Customer Insight and Customer Experience and preferably Professional Sales or equivalent courses.
Arviointiasteikko
H-5