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International BusinessLaajuus (5 cr)

Code: LTB6030

Credits

5 op

Teaching language

  • English

Responsible person

  • Iouri Kotorov

Objective

The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.

Content

- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context

Enrollment

19.08.2022 - 28.08.2022

Timing

29.08.2022 - 06.11.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • English
Seats

25 - 60

Degree programmes
  • Degree Programme in International Business
Teachers
  • Satu Mättö
Teacher in charge

Satu Mättö

Groups
  • LBNS21
    Bachelor of Business Administration, International Business, Fall, 2021

Objective

The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.

Content

- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context

Teaching methods

The course familiarizes you with the SMEs' internationalization process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. You will learn about different market entry strategies and how to operate in different business environments. After the course you will be able to appreciate the importance of marketing and networking in international context.

Evaluation scale

H-5