Consumer BehaviourLaajuus (3 op)
Tunnus: LTB6026
Laajuus
3 op
Opetuskieli
- englanti
Vastuuhenkilö
- Varpumaria Jeskanen
- Tuija Kainulainen
Osaamistavoitteet
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Sisältö
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Ilmoittautumisaika
19.08.2022 - 28.08.2022
Ajoitus
01.09.2022 - 30.10.2022
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
25 - 60
Koulutus
- Degree Programme in International Business
Opettaja
- Varpumaria Jeskanen
Vastuuopettaja
Varpumaria Jeskanen
Ryhmät
-
LBNS21Tradenomi (BBA), International Business, syksy, 2021
Tavoitteet
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Sisältö
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Arviointiasteikko
H-5