Exhibitions, Shows and FairsLaajuus (3 op)
Tunnus: LTB6034
Laajuus
3 op
Opetuskieli
- englanti
Vastuuhenkilö
- Varpumaria Jeskanen
- Olli Hatakka
Osaamistavoitteet
This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.
Sisältö
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist
Ilmoittautumisaika
01.10.2022 - 31.10.2022
Ajoitus
09.01.2023 - 24.03.2023
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Varpumaria Jeskanen
Vastuuopettaja
Varpumaria Jeskanen
Ryhmät
-
LBNS21Tradenomi (BBA), International Business, syksy, 2021
Tavoitteet
This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.
Sisältö
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist
Arviointiasteikko
H-5
Ilmoittautumisaika
01.10.2021 - 31.10.2021
Ajoitus
14.03.2022 - 10.05.2022
Opintopistemäärä
3 op
TKI-osuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Degree Programme in International Business
Opettaja
- Varpumaria Jeskanen
Vastuuopettaja
Varpumaria Jeskanen
Ryhmät
-
LTBNS20Tradenomi (BBA), International Business, syksy, 2020
Tavoitteet
This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.
Sisältö
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist
Arviointiasteikko
H-5