Siirry suoraan sisältöön

Consumer BehaviourLaajuus (3 op)

Tunnus: LTB6026

Laajuus

3 op

Opetuskieli

  • englanti

Vastuuhenkilö

  • Varpumaria Jeskanen
  • Tuija Kainulainen

Osaamistavoitteet

The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.

Sisältö

- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior

Ilmoittautumisaika

19.08.2022 - 28.08.2022

Ajoitus

01.09.2022 - 30.10.2022

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

International Business (BB)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet
  • Englanti
Paikat

25 - 60

Koulutus
  • Degree Programme in International Business
Opettaja
  • Varpumaria Jeskanen
Vastuuopettaja

Varpumaria Jeskanen

Ryhmät
  • LBNS21
    Tradenomi (BBA), International Business, syksy, 2021

Tavoitteet

The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.

Sisältö

- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior

Arviointiasteikko

H-5