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Market ResearchLaajuus (5 cr)

Code: LTP7046

Credits

5 op

Teaching language

  • Finnish

Responsible person

  • Kim Wrange

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.

Content

Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.

Enrollment

01.04.2023 - 15.04.2023

Timing

29.08.2023 - 22.10.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Olli Hatakka
Teacher in charge

Olli Hatakka

Groups
  • TOP23_24
    Other Complimentary Studies Group Semester 2023-2024
  • LLNS21
    BBA, Business Economics, Full-time studies, Fall, 2021

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.

Content

Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.

Location and time

1. period in autumn. Karelia UAS, Wärtsilä campus.

Materials

To be announced in the beginning of the course.

Teaching methods

Lectures, excercises and exams.

Student workload

% cr. = 133 h. Lectures, Project work and exams.

Content scheduling

According to plan which is given to students in the beginning of the course.

Evaluation scale

H-5

Assessment methods and criteria

Karelia UAS general principles of evaluation are used.

Assessment criteria, fail (0)

The student has not participated in the course enough and the tasks are not made.

Assessment criteria, excellent (5)

The student has shown excellent activity and all the tasks are made and the average score in the exams exceeds the level for excellent grade.

Enrollment

01.04.2022 - 30.04.2022

Timing

29.08.2022 - 23.10.2022

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Ulla Kärnä
  • Kim Wrange
Teacher in charge

Ulla Kärnä

Groups
  • LTLNS20
    BBA, Business Economics, Full-time studies, Fall, 2020
  • TOP22_23
    Other Complimentary Studies Group Semester 2022-2023

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.

Content

Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.

Evaluation scale

H-5