Study Guide

Objective

The studentgains working experience in his/her own field in the Finnish working lifehelps a local SME in international market entrygains mentoring support from a company (e.g.may have an possibility to participate in fairs in international contexts)The potential tasks in a company could, for example, be: market/marketing research, creating international network, recognizing potential clients on the target market, starting or developing export/import procedures, communication, utilising possible native approach to adapt company's marketing communication or other internationalization activities to support SME's business growth.

Content

market/marketing researchcreating international networkrecognizing potential clients on the target marketstarting or developing export/import procedurescommunicationutilising possible native approach to adapt company's marketing communicationother internationalization activities to support SME's business growth