Consumer Behaviour (3 op)
Toteutuksen tunnus: LTB6026-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.04.2021 - 30.04.2021
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 06.09.2021 - 31.10.2021
- Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 1 op
- Virtuaaliosuus
- 2 op
- TKI-osuus
- 1 op
- Toteutustapa
- Monimuoto-opetus
- Yksikkö
- International Business (BB)
- Toimipiste
- Wärtsilä-kampus Karjalankatu 3 (WÄR)
- Opetuskielet
- englanti
- Paikat
- 20 - 50
- Koulutus
- Degree Programme in International Business
- Opettajat
- Varpumaria Jeskanen
- Vastuuopettaja
- Varpumaria Jeskanen
- Ryhmät
-
LTBNS20Tradenomi (BBA), International Business, syksy, 2020
- Opintojakso
- LTB6026
Arviointiasteikko
H-5
Tavoitteet
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Sisältö
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Aika ja paikka
Wärtsilä campus, Karjalankatu 3
Consists of both online and on-campus activities.
Opetusmenetelmät
The aim of this course is to gain understanding of fundamental consumer behavior concepts and purchase process in both theory and practice. The students will also learn how to efficiently apply this knowledge about customer needs and buying behaviour in developing customer relationships and customer experience.
After completing this course the students will be able to describe and use the concept of customer journey in analyzing and developing customer experience.
Opiskelijan ajankäyttö ja kuormitus
24h lectures, 24h group work, 32h individual work. Total 80h of student work.