Exhibitions, Shows and Fairs (3 op)
Toteutuksen tunnus: LTB6034-LTB21L1
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.10.2020 - 31.10.2020
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 15.03.2021 - 02.05.2021
- Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- TKI-osuus
- 2 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- International Business (BB)
- Toimipiste
- Wärtsilä-kampus Karjalankatu 3 (WÄR)
- Opetuskielet
- englanti
- Paikat
- 20 - 30
- Koulutus
- Degree Programme in International Business
- Opettajat
- Iouri Kotorov
- Ari Stenroos
- Varpumaria Jeskanen
- Vastuuopettaja
- Varpumaria Jeskanen
- Ryhmät
-
LTBNS19Tradenomi (BBA), International Business, syksy, 2019
- Opintojakso
- LTB6034
Arviointiasteikko
H-5
Sisällön jaksotus
During this course students develop a fair/ exhibition/ show strategy for a fictive/ real company or a product. The work is implemented in a team of max 5 students, resulting in a report of at least 15 pages (max. 25 pages) and a PowerPoint presentation for 20 minutes.
Option for company visits, presentations by industry representatives.
Possible assignments from the companies.
Tavoitteet
This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.
Sisältö
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist
Oppimateriaalit
Student will get complete study material during the course
Opetusmenetelmät
This course gives guidance on organizing, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organization and implementation of the event, up to its evaluation. Gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.
Opiskelijan ajankäyttö ja kuormitus
Fair/ exhibition/ show strategy for a fictive/ real company or a productPresentation of a research plan and the report
Lisätiedot
Core content:
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organize and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist