Strategic Account Management (3 op)

Arviointiasteikko

H-5

Tavoitteet

You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.

Sisältö

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

Aika ja paikka

On campus

Opetusmenetelmät

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

To take this course you need to complete the course of Customer Insight and Customer Experience and preferably Professional Sales or equivalent courses.