International BusinessLaajuus (5 op)
Opintojakson tunnus: LTB6030
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
- Vastuuhenkilö
- Iouri Kotorov, Vastuuopettaja
Osaamistavoitteet
The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
Sisältö
- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context