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Studies for exchange students and CampusOnline

Launch Marketing (5 cr)

Code: LTP7045-3001

General information

Enrollment

01.04.2020 - 30.04.2020

Timing

01.09.2020 - 18.10.2020

Number of ECTS credits allocated

5 op

Virtual portion

2 op

RDI portion

3 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 60

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

LTLNS18
BBA, Business Economics, Full-time studies, Fall, 2018
TOP20_21
Other Complimentary Studies Group Semester 2020-2021

Objective

The student is able to launch a new product and service concept and business idea on the market.

Content

Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.

Evaluation scale

H-5