Study Guide

- masters the expression forms and ways of narrating connected to one’s
professional orientation
- knows the basics of narration and understands the importance of structure
in narration
- is familiar with the processes of content production and knows how to
draw up and break down scripts and plans
- is able to plan contents for different needs and equipment
- understands the basic principles of user- and customer-oriented planning
- masters background research, documentation and evaluation of information
and is also able to apply the acquired knowledge to the creation of new
content
- is able to adapt discoveries and phenomena to new media contents and
concepts
- is able to utilise methods that enhance creativity and develop one’s own
creativity, creation skills and self-expression
- is able to develop new types of content and media concepts

- is familiar with the history and theories in the field of culture, media and
communication and understands their connection to the present day and
the society
- is familiar with the research traditions and methods in the field of
communication and is able to apply previous research in the development
of the field and one’s own work
- is able to critically apply one’s theoretical, historical and analytical
competence to professional activities

- is familiar with the national operational environments in Finland, actors
and publication channels in the field of media and understands the
importance of internationalisation in the field
- understands the importance of the ethical, legal and social principles
applied in the field of media and sees their significance for one’s future work
- can evaluate media content critically and ethically
- understands the principles of contractual usage and copyright in one’s field
and is able to respect other’s copyright

- masters the processes, techniques and working methods of one’s
professional orientation
- is able to form multidisciplinary work groups and networks as well as
organise projects
- is able to plan and obtain resources for production and schedule production
- is able to evaluate and redirect one’s actions in changing circumstances
- masters the management of customer contacts
- knows the general principles related to contracts and copyrights in
one’s field
- is able to comply with occupational safety

- is familiar with the most prevailing business models in creative industries
- is able to evaluate one’s personal abilities and competences to act as an
entrepreneur
- is familiar with and is able to utilise the support networks related to the
planning and start of business operations
- can market and sell one’s competence
- understands entrepreneurship as a possibility to be employed and employ
others
- is able to evaluate the chances of success for entrepreneurship in one’s own
operational environment

- is able to assess and develop one’s competences and learning methods
- is able to retrieve/ search, process and analyse information critically
- can assume responsibility for team learning and knowledge sharing

- is able to assume responsibility for one’s own actions and their consequences
- is able to work according to the code of professional ethics of one’s field
- is able to take different parties into account
- is able to apply the principles of equality
- is able to apply the principles of sustainable development

- is able to function as a member of a work community and contribute to
work well-being
- is able to function in various communication and interaction situations
at work
- is able to use information and communication technology in the tasks of
one’s field
- is able to establish personal occupational contacts and to work in networks
- is able to make decisions in new and unforeseen situations
- is able to manage one’s work and to work independently in tasks requiring
expertise
- has developed entrepreneurial skills/abilities

- is able to solve problems and develop working methods innovatively
- is able to work in projects
- is able to carry out research and development projects and to apply existing
knowledge and methods of one’s field
- is able to find customer-oriented, sustainable and profitable solutions

- has the language competence necessary for the work in the field and its
development
- is able to cooperate with people from different cultural backgrounds
- is able to take into account the opportunities and effects of
internationalisation