Responsible Communication and Marketing in Tourism (3op)

Osaamistavoitteet

This course covers responsible tourism and effective communication. Despite growing interest, information on responsible tourism services is limited, and entrepreneurs struggle to make it appealing to consumers. This poses a challenge for future tourism professionals.

Learning outcomes:
• Understand responsible choices to inform customers.
• Learn about responsible communication in tourism generally.
• Identify the components of responsible communication within the tourism sector.
• Recognize whitewashing and greenwashing in tourism communications.

Sisältö

The main topics include:
• Green Communication & Marketing
• CSR (Corporate Social Responsibility) Communication
• Responsible Communication in Rural Tourism
• Cultural Sustainable Communication