Study Guide

Objective

- you know the drivers of the e-commerce business
- you can identify the changes in business processes needed to make digital networks a key part of your business
- you can evaluate the change in customer and marketing when you transform your traditional business to digital and online
- you know the different payment methods and the basics of information security in e-commerce
- identify different e-business value chains
- familiarize yourself with the laws and regulations related to e-commerce
- get to know the different e-commerce implementation options for both SMEs and large companies
- you know how to install and implement an e-commerce environment
- you can configure the features of the e-commerce site to match the business idea
- you know how to evaluate the suitability of an online store in implementing a business idea.
- you know the applications of automation in connection with digital business solutions.
- you are familiar with specific security issues and applications related to digital business solutions.

Content

Digital business transformation; traditional, digital, hybrid.
What is digital business, what does it involve?
Customer service and online marketing
Electronic payment
Ecommerce Security
Laws and regulations related to trade
Value chains and logistics (brick-and-mortar vs. online store)
Case: digital marketplace business plan
E-commerce implementation options, e-commerce environments and platforms (on-premise cloud services, hybrids)
Installation, commissioning and configuration of a digital e-commerce site
Evaluation and development of the suitability of the implemented e-commerce site for its business idea.
Augmented and virtual reality solutions to support digital business
Artificial intelligence and automation in digital business
Blockchain technologies to support digital business (e.g. virtual currencies and payments, smart contracts, shared ledgers)
Specific technical issues for e-commerce security.

Evaluation scale

H-5