Personal Selling (5op)
Toteutuksen tunnus: LTB6035-LTB19M1
Toteutuksen perustiedot
- Ajoitus
- 07.01.2019 - 17.05.2019
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 2 op
- Virtuaaliosuus
- 3 op
- TKI-osuus
- 2 op
- Toteutustapa
- Monimuoto-opetus
- Yksikkö
- International Business (BB)
- Toimipiste
- Wärtsilä-kampus Karjalankatu 3 (WÄR)
- Opetuskielet
- englanti
- Paikat
- 20 - 50
- Koulutus
- Degree Programme in International Business
Arviointiasteikko
H-5
Tavoitteet
You understand relevance of good sales work for customers and companies. You understand meaning of social and interaction skills for sales work. You can come across with different types of customers. You can argue with your customer and guide sales negotiations towards win-win situation.
Sisältö
- What is customer orientation?
- How to create additional value?
- How to determine customer's demand?
- How to treat different customer groups?
- What successful sales process includes?
Oppimateriaalit
in Moodle
Opiskelijan ajankäyttö ja kuormitus
Lectures, distance learning, exercises and individual work 133hrs.