Marketing Law (5cr)

Objective

The student knows the core content of marketing law, regulatory guides,and self-regulation norms and can apply them in practice. The student iscapable of implementing marketing in line with law. The student knows the supervising authorities in charge of marketing regulations and understands their role in marketing.The student improves his/her skills in retrieving juridical information relating to marketing law.

Content

Regulations relating to marketing communication Intellectual property rights legislation and product differentiation The effects of personal data and copyright law on marketing Essential norms of competitive legislation Supervising authorities in charge of marketingValid price labeling Freedom of speech in marketing Public contracts International marketing law Self-regulation norms (soft law)of marketing Information retrieval relating to marketing law