Marketing Law (5cr)
Course unit code: LTL2017
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Mikko Hyttinen, Vastuuopettaja
Objective
The student knows the core content of marketing law, regulatory guides, and self-regulation norms and can apply them in practice. The student is capable of implementing marketing in line with law.
The student knows the supervising authorities in charge of marketing regulations and understands their role in marketing.
The student improves his/her skills in retrieving juridical information relating to marketing law.
Content
Regulations relating to marketing communication
Intellectual property rights legislation and product differentiation
The effects of personal data and copyright law on marketing
Essential norms of competitive legislation
Supervising authorities in charge of marketing
Valid price labeling
Freedom of speech in marketing
Public contracts
International marketing law
Self-regulation norms (soft law)of marketing
Information retrieval relating to marketing law