Environmental Responsibility and CommunicationsLaajuus (5 cr)
Code: IE10039
Credits
5 op
Teaching language
- Finnish
Responsible person
- Kaija Saramäki
Objective
You will understand environmental and social responsibility reporting and web communication as a means to improve and strengthen a positive corporate image and influence stakeholder attitudes. You will be able to create news articles and convincing online texts about environmental and social responsibility and use negotiating skills to influence. You will learn to critically evaluate communication on sustainability in different media.
Content
The main contents of the course include:
- Corporate environmental and social responsibility reporting and it's guiding standards
- Stakeholder collaboration practices and examples
- Negotiation skills and advocacy
- Critical evaluation and interpretation of environmental and social responsibility communications
- Creating a news / online article as a course assignment