Study Guide

Objective

You are able to cope in field-specific communication situations in Swedish. You are able to present your work environment and duties as well as company operations in Swedish. You master both oral and written business communication in Swedish; you are able to communicate by phone and e-mail in an appropriate manner and can understand and write business letters. You know the basics of Nordic countries and their business life.

Content

• business communication: phone conversations, e-mail communication, and purchase and sales process and the related business letters: inquiries and requests for quotations, offers, orders, notices of defect
• company presentations and visits
• business in Nordic countries

Evaluation scale

H-5

Objective

You are able to cope in field-specific communication situations in Swedish. You are able to present your work environment and duties as well as company operations in Swedish. You master both oral and written business communication in Swedish; you are able to communicate by phone and e-mail in an appropriate manner and can understand and write business letters. You know the basics of Nordic countries and their business life.

Content

• business communication: phone conversations, e-mail communication, and purchase and sales process and the related business letters: inquiries and requests for quotations, offers, orders, notices of defect
• company presentations and visits
• business in Nordic countries

Evaluation scale

H-5

Teaching methods

Objectives of the course:
You recognize what kind of behavior is professional and what is unprofessional. You understand the importance of professional roles in the work community. You understand what professional interaction and argumentative discussion are. You understand the importance of professional emotional skills in the work community.

Contents:
- What is professional behavior
- Professional roles
- Professional interaction and communication style
- Professional emotional skills

Method of execution:
The course is implemented as an online study. The course contains digital teaching material and source material. The course includes doing learning tasks.

The course is suitable for everyone who wants to develop their professional skills in the workplace

Evaluation scale

Approved/Rejected

Objective

You will able to understand
- the main principles of VAT and the key issues of the legislation
- how to register or apply for registration in the VAT register
- calculate the amount of VAT payable, deductible and accounted for and complete a VAT return

Content

- What is VAT
- Exemptions from the general tax liability for VAT
- Taxable and exempt sales
- Handling of purchase invoices - right of deduction and limitations
- Temporal allocation
- Invoice endorsement requirements
- Own use of goods and services
- Marginal taxation and travel agency services
- VAT on international trade
- Declaration and payment of VAT

Evaluation scale

H-5

Objective

You will able to understand
- the main principles of VAT and the key issues of the legislation
- how to register or apply for registration in the VAT register
- calculate the amount of VAT payable, deductible and accounted for and complete a VAT return

Content

- What is VAT
- Exemptions from the general tax liability for VAT
- Taxable and exempt sales
- Handling of purchase invoices - right of deduction and limitations
- Temporal allocation
- Invoice endorsement requirements
- Own use of goods and services
- Marginal taxation and travel agency services
- VAT on international trade
- Declaration and payment of VAT

Evaluation scale

H-5

Evaluation scale

H-5

Teaching methods

A short international course consisting of an intensive week and a collaborative virtual component.This Erasmus-supported course (Blended Intensive Programme, BIP) applies the Design Thinking methodology on the theme of promoting entrepreneurship in sparsely populated areas (3 credits).
Selected companies from the Nurmes region of North Karelia will provide groups of 5-7 students with a challenge relevant to their business. Using the method, students have to offer a feasible solution to the challenge.
Students from Germany, Ireland, Spain, Bulgaria, France and Finland will participate in the course.

Evaluation scale

H-5

Objective

The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.

Content

The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).

Evaluation scale

H-5

Objective

The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.

Content

The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).

Evaluation scale

H-5

Objective

- Understand the role and importance of budgeting in business management
- Understand what budgeting is and what it involves
- You know the prerequisites for successful budgeting
- You can set business objectives and key performance indicators
- You can draw up simple sub-budgets and main budgets

Content

Business planning is key to a company's success. For even a small business, budgeting is an easy way to plan operations and to translate future goals into measurable action. However, it is not just a matter of putting numbers on an excel sheet, but a holistic process that involves not only planning and implementation, but also active monitoring and reacting to deviations.

This course will give you an idea of what budgeting is, what the steps are and what needs to be taken into account in the process. You will be able to apply the theory in practice and prepare a simple profit and loss, financial and balance sheet budget for a company, in addition to a partial budget.

The course consists of independent study of the materials and testing of your own knowledge through various tests and exercises. Finally, an assessed learning assignment will be completed and returned.

Location and time

The course is carried out independently in Moodle within the respective timetable.

Materials

All material available on Moodle. In addition, the following books can be used as supporting literature:

Neilimo K. & Uusi-Rauva E.: Johdon laskentatoimi. Edita Publishing
tai
Jormakka R., Koivusalo K., Lappalainen J., & Niskanen M.: Laskentatoimi. Edita Publishing

Teaching methods

The aim of the course is for the student to understand the importance of budgeting in managing the activities of an organisation as part of financial planning and the production of information in the form of reports and key figures.
Students will be able to process financial information of an organisation for different purposes.

Course content:
Budgeting as part of financial planning:
- Operational planning and finance
- Budget systems: sub-budgets and main budgets
- types of budget (fixed, revised, rolling, sliding)
- challenges and pitfalls of budgeting

The coursework consists of lecture notes, exercises, competency-based components and an assessed learning task.

Student workload

This course is 2 credits = 54 hours of student work. The course is self-paced and independent

Further information

All instructions for completing the course can be found on Moodle. If you have any problems, please contact the teacher responsible for the course.

Evaluation scale

H-5

Assessment methods and criteria

The course is assessed on the basis of a returnable learning task. In addition, all assignments must be returned to Moodle and the competency tests must be completed in order to pass the course. The assessed learning task consists of two sections and both sections must be passed. The final grade is the weighted average of the sections. A more detailed grading scale is available on the course Moodle.

Objective

- Understand the role and importance of budgeting in business management
- Understand what budgeting is and what it involves
- You know the prerequisites for successful budgeting
- You can set business objectives and key performance indicators
- You can draw up simple sub-budgets and main budgets

Content

Business planning is key to a company's success. For even a small business, budgeting is an easy way to plan operations and to translate future goals into measurable action. However, it is not just a matter of putting numbers on an excel sheet, but a holistic process that involves not only planning and implementation, but also active monitoring and reacting to deviations.

This course will give you an idea of what budgeting is, what the steps are and what needs to be taken into account in the process. You will be able to apply the theory in practice and prepare a simple profit and loss, financial and balance sheet budget for a company, in addition to a partial budget.

The course consists of independent study of the materials and testing of your own knowledge through various tests and exercises. Finally, an assessed learning assignment will be completed and returned.

Location and time

The course is carried out independently in Moodle within the respective timetable.

Materials

All material available on Moodle. In addition, the following books can be used as supporting literature:

Neilimo K. & Uusi-Rauva E.: Johdon laskentatoimi. Edita Publishing
tai
Jormakka R., Koivusalo K., Lappalainen J., & Niskanen M.: Laskentatoimi. Edita Publishing

Teaching methods

The aim of the course is for the student to understand the importance of budgeting in managing the activities of an organisation as part of financial planning and the production of information in the form of reports and key figures.
Students will be able to process financial information of an organisation for different purposes.

Course content:
Budgeting as part of financial planning:
- Operational planning and finance
- Budget systems: sub-budgets and main budgets
- types of budget (fixed, revised, rolling, sliding)
- challenges and pitfalls of budgeting

The coursework consists of lecture notes, exercises, competency-based components and an assessed learning task. The course is in Finnish.

Student workload

This course is 2 credits = 54 hours of student work. The course is self-paced and independent.

Further information

All instructions for completing the course can be found on Moodle. If you have any problems, please contact the teacher responsible for the course.

Evaluation scale

H-5

Assessment methods and criteria

The course is assessed on the basis of a returnable learning task. In addition, all assignments must be returned to Moodle and the competency tests must be completed in order to pass the course.

The grading scale and further information on assessment can be found in the course Moodle.

Assessment criteria, fail (0)

A learning task score below the pass mark or some of the exercises and knowledge tests are not returned within the course time limit.

Assessment criteria, satisfactory (1-2)

The marks for a learning task worth a grade of 1 or 2 and all exercises and knowledge tests have been duly returned within the course time limit. For a more detailed breakdown of course assessment, please check Moodle.

Assessment criteria, good (3-4)

The marks for a learning task worth a grade of 3 or 4 and all exercises and knowledge tests have been duly returned within the course time limit. For a more detailed breakdown of course assessment, please check Moodle.

Assessment criteria, excellent (5)

The marks for a learning task worth a grade of 5 and all exercises and knowledge tests have been duly returned within the course time limit. For a more detailed breakdown of course assessment, please check Moodle.

Objective

After successfully completing the study unit, you are able to describe and report your skills and knowledge, tell about your work experience and career plans, and write application documents. You are able to understand business texts, discuss business-related topics and introduce a familiar company in speech and in writing. You are able to communicate professionally and effectively in the most common business situations. You understand how the choice of different communication channels impact language.

Content

Business studies and career, application (cover message) and CV
Company presentations
Telephoning, emailing and multi-channel communication
Business correspondence (enquiries, RFQ and quotations)

Materials

Niskanen, T., Vetter, J. & Urbom, R. 2015 (or a more recent version). Business Express. Helsinki: Sanoma Pro.

Completion alternatives

The student who has acquired the required competence in business communication in English non- or informally can complete the course through RPL Proof of Competence. The possibility and methods of demonstrating written and spoken communication skills must be agreed with the teacher before the beginning of the study unit.

Student workload

The course contains 28 hours of scheduled sessions on campus. The weekly sessions are complemented with self-study assignments and some pair and group work.

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has not completed the compulsory assignments or the assignments are not done according to the instructions.
The written exam does not show required business English and communication skills (the exam score is less than 50% of the total).

Further information

The student needs to choose one more 3 cr. business English course from complimentary studies. The options are Marketing Communication in English, English for Accounting and Finance or English for Business Law.

Objective

After successfully completing the study unit, you are able to describe and report your skills and knowledge, tell about your work experience and career plans, and write application documents. You are able to understand business texts, discuss business-related topics and introduce a familiar company in speech and in writing. You are able to communicate professionally and effectively in the most common business situations. You understand how the choice of different communication channels impact language.

Content

Business studies and career, application (cover message) and CV
Company presentations
Telephoning, emailing and multi-channel communication
Business correspondence (enquiries, RFQ and quotations)

Materials

Niskanen, T., Vetter, J. & Urbom, R. 2015 (or a more recent version). Business Express. Helsinki: Sanoma Pro.

Teaching methods

After successfully completing the study unit, you are able to describe and report your skills and knowledge, tell about your work experience and career plans, and write application documents. You are able to understand business texts, discuss business-related topics and introduce a familiar company in speech and in writing. You are able to communicate professionally and effectively in the most common business situations. You understand how the choice of different communication channels impact language.

Core content:
Business studies and career, application (cover message) and CV
Company presentations and business vocabulary
Telephoning, emailing and multi-channel communication
Business correspondence (enquiries, RFQ and quotations)

Completion alternatives

The student who has acquired the required competence in business communication in English non- or informally can complete the course through RPL Proof of Competence. The possibility and methods of demonstrating written and spoken communication skills must be agreed with the teacher before the beginning of the study unit.

Student workload

The course contains appriximately 20 hours of scheduled sessions both on campus and online. The weekly sessions are complemented with self-study assignments and some pair and group work.

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has not completed the compulsory assignments or the assignments are not done according to the instructions.
The written exam does not show required business English and communication skills (the exam score is less than 50% of the total).

Further information

The student needs to choose one more 3 cr. business English course from complimentary studies. The options are Marketing Communication in English, English for Accounting and Finance or English for Business Law.

Objective

You will get familiar with the potential of different social media and Google from a marketing perspective. You will learn to set goals for a digital marketing campaign and to choose the right channels accordingly. The entry level requirement for the course is to know the basics of digital marketing. (Basics of Digital Marketing course or equivalent).

Content

During the course, a working life-based digital marketing campaign is planned and implemented as group work. The following issues will be covered during the course:
- Digital marketing campaign planning and goal setting
- Marketing in Google (SEO, SEM)
- Social media marketing (Facebook, LinkedIn, Instagram, Tiktok, Youtube, others?)
- Implementing the campaign
- Analyzing the results

Evaluation scale

H-5

Further information

The course is taken at the same time as the Creating and Marketing of an Online Store course. Ideally, you should attend both courses at the same time.

Objective

The course serves as an independent introduction to digital marketing and / or as an introduction to the other courses in the module. After the course, you will understand the effects and opportunities of digitalization for business and marketing. You will understand the importance of data in marketing decision making and measuring results. You will understand how purchasing has changed with digitalization and how the customer persons and the stages of the customer’s purchasing path affect the choice of digital channels and messages.

Content

1. The role of digitalization and digital marketing in business. Digital Marketer's ABC.
2. Change in customer buying behavior. Customer persons and the customer's buying path.
3. Data-based marketing: Growth hacking, data analysis, data sources
4. Multichannel marketing, omnichannel
5. Measuring Marketing: How are goals set for marketing and how are they measured?

Evaluation scale

H-5

Objective

The course serves as an independent introduction to digital marketing and / or as an introduction to the other courses in the module. After the course, you will understand the effects and opportunities of digitalization for business and marketing. You will understand the importance of data in marketing decision making and measuring results. You will understand how purchasing has changed with digitalization and how the customer persons and the stages of the customer’s purchasing path affect the choice of digital channels and messages.

Content

1. The role of digitalization and digital marketing in business. Digital Marketer's ABC.
2. Change in customer buying behavior. Customer persons and the customer's buying path.
3. Data-based marketing: Growth hacking, data analysis, data sources
4. Multichannel marketing, omnichannel
5. Measuring Marketing: How are goals set for marketing and how are they measured?

Evaluation scale

H-5

Objective

During the study unit you familiarize yourself with the key concepts related to finance, accounting, payroll, taxation and financial reporting. After successfully completing the study unit, you are able to instruct a non-Finnish customer of an accounting company, solve problems and reply to complaints regarding purchase and sales invoices. You are able to give a presentation on the financial situation of the company to the management group or to the board of directors. You are able to understand financial news, follow trends in financial markets and summarise the key information on speech and in writing.

Content

Presenting financial ratios and indicators and using graphical and numeric information in spoken presentations
Conducting internal and external meetings
Settling problems and complaints regarding invoicing
General financial concepts and the key terms in accounting, budgeting, financial statements, taxation and payroll

Evaluation scale

H-5

Objective

During the study unit you familiarize yourself with the key concepts related to finance, accounting, payroll, taxation and financial reporting. After successfully completing the study unit, you are able to instruct a non-Finnish customer of an accounting company, solve problems and reply to complaints regarding purchase and sales invoices. You are able to give a presentation on the financial situation of the company to the management group or to the board of directors. You are able to understand financial news, follow trends in financial markets and summarise the key information on speech and in writing.

Content

Presenting financial ratios and indicators and using graphical and numeric information in spoken presentations
Conducting internal and external meetings
Settling problems and complaints regarding invoicing
General financial concepts and the key terms in accounting, budgeting, financial statements, taxation and payroll

Evaluation scale

H-5

Objective

You understand the basic concepts of law in English. You understand concepts related to public administration and e-services in English. You are able to work in public administration and e-services in accordance with legal requirements in English. You are able to negotiate in English. You understand contract law vocabulary in English.

Content

1) basic concepts of law
2) key English-language concepts related to public administration and digitalisation
3) communication and working in public administration in English (advising, permit processes, e-services)
4) negotiation skills and contract law vocabulary

Materials

In Moodle

Teaching methods

You understand the basic concepts of law in English. You understand concepts related to public administration and e-services in English.
You are able to work in public administration and e-services in accordance with legal requirements in English. You are able to negotiate in English. You understand contract law vocabulary in English.

1) basic concepts of law
2) key English-language concepts related to public administration and digitalisation
3) communication and working in public administration in English (advising, permit processes, e-services)
4) negotiation skills and contract law vocabulary

Evaluation scale

H-5

Teaching methods

The goal of this course is to support a person's job search, strengthen their professional identity, and give tips on standing out on the job market.
In the course, you learn about the importance of personal branding in employment. You map and describe your skills and create a distinctive style for yourself in different communication channels. In addition, you will understand the importance of networks in job hunting and grow your own network.

In the course, you will familiarize yourself with digital source material and teaching recordings that deal with personal branding and its creation.

Competence is evidenced by completed course assignments. (Branding plan and implement two parts of it in the communication channels of your choice.)

Evaluation scale

Approved/Rejected

Teaching methods

The goal of this course is to support a person's job search, strengthen their professional identity, and give tips on standing out on the job market.
In the course, you learn about the importance of personal branding in employment. You map and describe your skills and create a distinctive style for yourself in different communication channels. In addition, you will understand the importance of networks in job hunting and grow your own network.

In the course, you will familiarize yourself with digital source material and teaching recordings that deal with personal branding and its creation.

Competence is evidenced by completed course assignments. (Branding plan and implement two parts of it in the communication channels of your choice.)

Evaluation scale

Approved/Rejected

Objective

The student knows the basics and the main content of the regulation of international accounting practices and knows the differences between IFRS standards and Finnish standards. Students can apply their knowledge in interpreting IFRS financial statements. The student knows the basic principles of international taxation.

Content

International accounting practices, regulation under IFRS, IFRS reporting and analysis of IFRS consolidated financial statements and international taxation.

Evaluation scale

H-5

Objective

The student knows the basics and the main content of the regulation of international accounting practices and knows the differences between IFRS standards and Finnish standards. Students can apply their knowledge in interpreting IFRS financial statements. The student knows the basic principles of international taxation.

Content

International accounting practices, regulation under IFRS, IFRS reporting and analysis of IFRS consolidated financial statements and international taxation.

Evaluation scale

H-5

Objective

With this course, you will understand the importance of leadership in organizing, directing and implementing the activities of various organizations, groups and other operations.

After completing this course, you will acquire basic knowledge and skills in various areas of management and supervisor work, which include:
1. Tasks related to the implementation and assurance of the (business) strategy
2. Tasks related to the management of the work unit
3. Tasks related to ensuring competence
4. Tasks related to recruitment and orientation
5. Tasks related to employment matters
6. Challenging and surprising tasks
7. Other management and supervisory tasks

Content

The course progresses in stages on the principle of alternating lectures, exercises and self-oriented work. The results and outputs of the assignments are discussed in practice meetings.

It is possible to complete the course with the AHOT procedure by doing a separate AHOT assignment or task. The AHOT procedure requires several years of prior managerial and / or managerial experience.

Location and time

Autumn semester, Wärtsilä Campus, Karelia University of Applied Sciences, Joensuu.

Materials

The central textbook of the course is Riitta Hyppänen, Edita 2007 - 2013 (the publication can also be borrowed electronically from the Karelia Library). Other material used on the Internet is widely used as other material.

Teaching methods

This study course has lectures and exercises and more material in Moodle (downloads, links and a book). During lectures, experiences are discussed and shared, which are deepened in groups during practice classes.

Teaching methods include individual work, group work and teacher-led work.

Employer connections

May include working life collaboration.

Exam schedules

Moodle exam at the end of the course. Possibility of re-tryout of the exam within approximately two weeks of the end of the course.
Exam evaluation 0-5 (less than 50% = 0, less than 60% = 1, less than 70% = 2, less than 80% = 3, less than 90% = 4, 90-100% = 5).

Completion alternatives

AHOT procedure (suitability, criteria and method of implementation to be defined separately (by the teacher in charge)).

Student workload

Completion of the course requires the completion of several (worked in small groups) tasks. This requires self-oriented work and the participation in the course.
However, the workload is reasonable.

Content scheduling

The course progresses in stages on the principle of alternating lectures, exercises and self-oriented work. The results and outputs of the assignments are discussed in practice meetings.

At the end of the course, there is a Moodle exam.

Further information

It is possible to complete the course with the AHOT procedure by doing a separate AHOT task. The AHOT procedure requires several years of prior managerial and / or managerial experience.

Evaluation scale

H-5

Assessment methods and criteria

Evaluation criteria of Karelia University of Applied Sciences.

Objective

With this course, you will understand the importance of leadership in organizing, directing and implementing the activities of various organizations, groups and other operations.

After completing this course, you will acquire basic knowledge and skills in various areas of management and supervisor work, which include:
1. Tasks related to the implementation and assurance of the (business) strategy
2. Tasks related to the management of the work unit
3. Tasks related to ensuring competence
4. Tasks related to recruitment and orientation
5. Tasks related to employment matters
6. Challenging and surprising tasks
7. Other management and supervisory tasks

Content

The course progresses in stages on the principle of alternating lectures, exercises and self-oriented work. The results and outputs of the assignments are discussed in practice meetings.

It is possible to complete the course with the AHOT procedure by doing a separate AHOT assignment or task. The AHOT procedure requires several years of prior managerial and / or managerial experience.

Evaluation scale

H-5

Objective

Student:

- understands the importance of administration and the organisation of public authorities in society
- knows the main concepts and principles of public administration
- knows the key legislation related to public administration and digitalisation
- can work in public administration and e-services in accordance with the requirements of the legislation

Content

- the organisation of the authority
- doing business with the administration and good governance
- authorisation processes and appeals
- data protection and security
- accessibility, information management
- e-government and e-identification

Evaluation scale

H-5

Objective

You will
- understand what is meant by public procurement and tendering
- know why procurement must be put out to tender and where the rules on competitive tendering apply
- be able to explain the difference between national and EU procurement
- know what the legal principles of public procurement are
- be able to compare different procurement methods and know the channels and deadlines for notifying procurement
- know the main elements of the procurement process up to the award decision
- know the legal remedies available for appealing against procurement decisions
- know when the Special Procurement Act applies

Content

The course consists of six components:
1. Background, objectives and concepts of public procurement
2. Scope, thresholds and legal principles of the Public Procurement Act
3. EU procurement procedures and the procurement process
4. tendering for national procurement: goods, services and works, social and health services and concessions
5. Procurement decision, contract, control and remedies
6. Procurement law for specific sectors

Evaluation scale

H-5

Evaluation scale

Approved/Rejected

Evaluation scale

Approved/Rejected

Objective

- You are able to explain what is meant by justice and its importance in society.
- You understand the main principles and concepts of contract law.
- You understand the role of a power of attorney in concluding a contract
- You can apply the knowledge you have learned to example cases

Content

- Key questions of public policy and basic concepts of law
- Contract law and representation

Evaluation scale

H-5

Objective

Student:
- You are able to explain what is meant by justice and its importance in society.
- You understand the main principles and concepts of contract law.
- understand the main concepts and provisions of labour law
- is able to apply the provisions to practical situations

Content

- Key questions of public policy and basic concepts of law
- Contract law and representation
- Provisions relating to the employment relationship
- The main rights and obligations of the employee and the employer
- Equality and equal treatment
- Data protection at work
- Security and safety at work

Evaluation scale

H-5

Evaluation scale

H-5

Evaluation scale

H-5

Objective

The course introduces the strategies, techniques and competences for internationalisation of companies. The course introduces the operating models and competitive tools used by internationalising and internationally active companies. The skills needed for internationalisation will be identified and assessed. You learn to analyse the opportunities and risks of international markets. You learn about ethical and responsible business practices in international trade. Practise using basic tools for international logistics and freight forwarding, such as Incoterms 2020.

Content

- Planning and strategies for internationalisation
- Skills for internationalisation
- Analysing international markets
- Managing the risks associated with internationalisation
- Ethics and responsible business practices in international business
- Logistics and freight forwarding in international trade

Teaching methods

The International Business course introduces you to the strategies, techniques and competences for internationalisation of companies.

Degree Competencies:
Business and project competences, marketing and sales competences, legal competences, ethical competences, internationalisation competences.
Competency objectives:
The student understands the importance of internationalisation as a success factor for a company.
The student will be able to identify export markets, in particular from the perspective of an SME.
The student will be able to launch export activities, especially to the neighbouring regions (Nordic countries, Europe) and to distant markets (America and Asia). They will also be able to make use of the networks supporting export activities.
Key content:
Planning and strategies for internationalisation.
Strategies and strategies for internationalisation.
Identifying and selecting international distribution channels.
Identifying, selecting and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels.

Lectures, individual and group assignments.

Evaluation scale

H-5

Objective

The course introduces the strategies, techniques and competences for internationalisation of companies. The course introduces the operating models and competitive tools used by internationalising and internationally active companies. The skills needed for internationalisation will be identified and assessed. You learn to analyse the opportunities and risks of international markets. You learn about ethical and responsible business practices in international trade. Practise using basic tools for international logistics and freight forwarding, such as Incoterms 2020.

Content

- Planning and strategies for internationalisation
- Skills for internationalisation
- Analysing international markets
- Managing the risks associated with internationalisation
- Ethics and responsible business practices in international business
- Logistics and freight forwarding in international trade

Teaching methods

The International Business course introduces you to the strategies, techniques and competences for internationalisation of companies.

Degree Competencies:
Business and project competences, marketing and sales competences, legal competences, ethical competences, internationalisation competences.
Competency objectives:
The student understands the importance of internationalisation as a success factor for a company.
The student will be able to identify export markets, in particular from the perspective of an SME.
The student will be able to launch export activities, especially to the neighbouring regions (Nordic countries, Europe) and to distant markets (America and Asia). They will also be able to make use of the networks supporting export activities.
Key content:
Planning and strategies for internationalisation.
Strategies and strategies for internationalisation.
Identifying and selecting international distribution channels.
Identifying, selecting and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels.

Lectures, individual and group assignments.

Evaluation scale

H-5

Objective

The student understands
- basic phenomena in an economy, and how different groups of economic actors (consumers, firms, the public sector) interact and influence each other
- determination of market price in the interaction of demand and supply
- principles of economic policy (fiscal policy, monetary policy)
- the importance of internationalization and globalization to Finland as an open economy and as an EU member state
- basics of economic sustainability and intergenerational accountability

The student is able
- to use the basic concepts of economics accurately
- to use the demand and supply framework
- to identify different competitive situations in a market
- to analyze a current economic situation and trends using indicators and evaluate their impact on a given industry
- to search for additional information on the subject matter from relevant sources

Content

Basic micro and macro economic phenomena and related terminology
Functioning of a market
Demand and supply analysis
Principles of economic policy (fiscal policy, monetary policy)
Opportunities and threats of internationalization and globalisation for the Finnish economy
Sustainability of economic development

Evaluation scale

H-5

Objective

The student understands
- basic phenomena in an economy, and how different groups of economic actors (consumers, firms, the public sector) interact and influence each other
- determination of market price in the interaction of demand and supply
- principles of economic policy (fiscal policy, monetary policy)
- the importance of internationalization and globalization to Finland as an open economy and as an EU member state
- basics of economic sustainability and intergenerational accountability

The student is able
- to use the basic concepts of economics accurately
- to use the demand and supply framework
- to identify different competitive situations in a market
- to analyze a current economic situation and trends using indicators and evaluate their impact on a given industry
- to search for additional information on the subject matter from relevant sources

Content

Basic micro and macro economic phenomena and related terminology
Functioning of a market
Demand and supply analysis
Principles of economic policy (fiscal policy, monetary policy)
Opportunities and threats of internationalization and globalisation for the Finnish economy
Sustainability of economic development

Evaluation scale

H-5

Objective

The main goal of the study theme is that each student forms an overall understanding of the field of commerce, its role as a carrier of social responsibility, an employer and a taxpayer. The theme also introduces K-retailer entrepreneurship.

Theme Learning Outcomes:
- is able to form an overall understanding of the field of trade in Finland
- is able to interpret trade statistics
- understands the importance of corporate social responsibility in trade
- is able to analyze chain entrepreneurship / merchant entrepreneurship
- understands the importance of digital in the field of commerce
- understands the role of trade as an employer and a taxpayer

Content

Trade and merchant entrepreneurship, trade customers, trade as part of the supply chain, means of trade competition.

Location and time

Spring 2025, online studies - a remote implementation independent of time and place.

Materials

Materials in the learning environment and other literature.

Teaching methods

The primary objective of this study theme is for each student to gain a comprehensive understanding of the retail sector, its role as a bearer of social responsibility, an employer, and a taxpayer. The theme also includes an introduction to K-retailer entrepreneurship.

The retail sector is Finland's largest industry in terms of employment, offering a wide range of job opportunities, especially for business and hospitality graduates. For many young people, retail is their first employer; wages earned from retail jobs contribute to initial taxes paid and start accumulating future pension funds.

The retail sector is also the largest industry within Finland's economy when measured by gross domestic product (GDP), accounting for about 10% of the nation’s GDP. Retail plays a significant role in bearing social responsibility, evident in its daily practices. The industry contributes to Finnish welfare through social, economic, and environmental responsibility. (Kauppa.fi, 2020).

Learning Objectives for the Theme:

- Understands the overall structure of the retail industry in Finland
- Can interpret statistical data related to the retail sector
- Recognizes the importance of social responsibility in retail
- Can analyze chain entrepreneurship/retailer entrepreneurship
- Understands the significance of digitalization in retail
- Understands retail’s role as an employer and taxpayer

Employer connections

Practical exercises.

Student workload

133,5 hours.

Further information

You will receive the course instructions and access credentials from your responsible teacher.

Evaluation scale

H-5

Objective

Student
- Identify key regulations related to both commercial and consumer trade, understanding their content and differences.
- Apply various aspects of commercial law and consumer protection law, including regulations related to consumer contracts, sale of goods, home and distance sales, as well as product liability and consumer safety.

Content

Regulation of business transactions involving companies and consumers, including provisions defined in commercial law and consumer protection law. Key legal concepts related to commercial transactions and consumer protection, particularly focusing on areas such as regulation of consumer contracts, rights and obligations of parties, sale of goods, home and dis-tance sales, consumer services, as well as product liability and consumer safety.

Evaluation scale

H-5

Objective

Student
- Identify key regulations related to both commercial and consumer trade, understanding their content and differences.
- Apply various aspects of commercial law and consumer protection law, including regulations related to consumer contracts, sale of goods, home and distance sales, as well as product liability and consumer safety.

Content

Regulation of business transactions involving companies and consumers, including provisions defined in commercial law and consumer protection law. Key legal concepts related to commercial transactions and consumer protection, particularly focusing on areas such as regulation of consumer contracts, rights and obligations of parties, sale of goods, home and dis-tance sales, consumer services, as well as product liability and consumer safety.

Evaluation scale

H-5

Objective

You will learn about the principles of sustainable business and its various aspects: ecological, social and economic responsibility. You understand the ethical and moral value choices associated with business and society and know how to look at the world from different perspectives. You understand your own role as a responsible actor in different contexts.

Content

Ethical and moral perspectives in business: Morality, values, and the basis of existence.
Corporate ecological, social and economic responsibility.
A responsibility report is made for the course, which becomes part of the business plan for the course.

Evaluation scale

H-5

Further information

The course co-operates with the Business Plan course.

Objective

You will learn about the principles of sustainable business and its various aspects: ecological, social and economic responsibility. You understand the ethical and moral value choices associated with business and society and know how to look at the world from different perspectives. You understand your own role as a responsible actor in different contexts.

Content

Ethical and moral perspectives in business: Morality, values, and the basis of existence.
Corporate ecological, social and economic responsibility.
A responsibility report is made for the course, which becomes part of the business plan for the course.

Evaluation scale

H-5

Further information

The course co-operates with the Business Plan course.

Objective

The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.

Content

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Location and time

Online course.

Teaching methods

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Further information

An online course that a student can complete during its implementation period.

Evaluation scale

Approved/Rejected

Further information

An online course that a student can complete during its implementation period.

Objective

The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.

Content

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Location and time

Online course.

Teaching methods

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Further information

An online course that a student can complete during its implementation period.

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Online exam, learning assignment, and learning diary.

Further information

An online course that a student can complete during its implementation period.

Objective

To deepen the student's understanding and practical application skills, in specific aspects of national accounting and financial reporting. Upon completion of the course, the student will be able to solve specific accounting problems and apply his/her knowledge to demanding tasks in the field of financial management.

Content

Topical subjects that change from year to year, as well as more permanent themes, including at least:
- Accrual and valuation rules in accounting,
- Accounting treatment and amortisation, including periodicity and valuation adjustments, and the challenges of preparing financial statements for small and micro-enterprises (notes to the financial statements),
- Changes in the equity of a limited company.
In addition, the current topics are influenced by, for example, updates to the Accounting Standards Board's general guidance and new pronouncements.

Evaluation scale

H-5

Objective

The student will be able to:
- the principles of double-entry bookkeeping and the recording of transactions in accordance with the legislation and guidelines governing Finnish accounting and good accounting practice
- Accounting for value added tax and direct taxes.
- The principles of design and preparation of financial statements in accordance with company and accounting legislation.
- Accounting and financial reporting for small businesses using electronic financial management software.

Content

- Accounting categories and accounting rules, basics of double-entry bookkeeping,
- account opening and transaction recording
- accounting treatment of value added tax,
- accounting treatment of staff costs,
- cash discounts, bad debts, exchange rate differences, prepayments,
- valuation of assets and depreciation, depreciation and inventory changes
- the provisions on amortisation and valuation in the financial statements and the design of the financial statements
- the financial statements and related documents

Evaluation scale

H-5

Objective

The student will be able to:
- the principles of double-entry bookkeeping and the recording of transactions in accordance with the legislation and guidelines governing Finnish accounting and good accounting practice
- Accounting for value added tax and direct taxes.
- The principles of design and preparation of financial statements in accordance with company and accounting legislation.
- Accounting and financial reporting for small businesses using electronic financial management software.

Content

- Accounting categories and accounting rules, basics of double-entry bookkeeping,
- account opening and transaction recording
- accounting treatment of value added tax,
- accounting treatment of staff costs,
- cash discounts, bad debts, exchange rate differences, prepayments,
- valuation of assets and depreciation, depreciation and inventory changes
- the provisions on amortisation and valuation in the financial statements and the design of the financial statements
- the financial statements and related documents

Evaluation scale

H-5

Objective

Learning outcomes:

- You are able to maintain your ability to work, act as a member of the work community and promote the well-being of the community at work. You know how to evaluate your skills and plan your skills
development.
-You can market your skills and input through both documentaries and face-to-face meetings.
- You are able to make choices related to your studies in accordance with your own career goals.
- You know how to search for working life contacts in your field and you know the rules of the game in your field and general working life.
- You know the completion process in Karelia

Content

Key contents:

- Job search (making your skills visible and preparing for interviews)
- Establishing links with employers, industry and stakeholders
- Familiarization with recruitment methods and recruitment companies
- Development discussion with the teacher tutor
- Getting acquainted with the thesis process
- Going through the graduation process
- Getting to know alumni activities

Evaluation scale

H-5

Objective

Learning outcomes:

- You are able to maintain your ability to work, act as a member of the work community and promote the well-being of the community at work. You know how to evaluate your skills and plan your skills
development.
-You can market your skills and input through both documentaries and face-to-face meetings.
- You are able to make choices related to your studies in accordance with your own career goals.
- You know how to search for working life contacts in your field and you know the rules of the game in your field and general working life.
- You know the completion process in Karelia

Content

Key contents:

- Job search (making your skills visible and preparing for interviews)
- Establishing links with employers, industry and stakeholders
- Familiarization with recruitment methods and recruitment companies
- Development discussion with the teacher tutor
- Getting acquainted with the thesis process
- Going through the graduation process
- Getting to know alumni activities

Evaluation scale

H-5

Objective

Learning outcomes:

- You are able to maintain your ability to work, act as a member of the work community and promote the well-being of the community at work. You know how to evaluate your skills and plan your skills
development.
-You can market your skills and input through both documentaries and face-to-face meetings.
- You are able to make choices related to your studies in accordance with your own career goals.
- You know how to search for working life contacts in your field and you know the rules of the game in your field and general working life.
- You know the completion process in Karelia

Content

Key contents:

- Job search (making your skills visible and preparing for interviews)
- Establishing links with employers, industry and stakeholders
- Familiarization with recruitment methods and recruitment companies
- Development discussion with the teacher tutor
- Getting acquainted with the thesis process
- Going through the graduation process
- Getting to know alumni activities

Materials

Material to be shared at lectures
Material on the Moodle platform

Teaching methods

The goal of the course is to stop and examine the situation of your own studies. In the planning of the studies, the focus is on the final phase of the studies and planning and going through the graduation process. For the course, the time after graduation is also discussed, such as alumni activities and employment.

Student workload

1 op = 27 h

Evaluation scale

H-5

Assessment criteria, satisfactory (1-2)

The approved performance includes attending the classes of the course, completing the assignments according to the instructions and returning them in the given schedule, as well as the mid-stage development discussion of the studies with the teacher tutor during the fall semester.

Objective

A student knows principles to form a consolidated company and the essential content of consolidated financial statements
A student is able to prepare financial statements of a small consolidated company

Content

- Definition of a consolidated company
- Principles of preparing consolidated financial statements
- Eliminations in consolidation
- Minority share accounting
- Associated companies
- Changes of group structure

Evaluation scale

H-5

Objective

A student knows principles to form a consolidated company and the essential content of consolidated financial statements
A student is able to prepare financial statements of a small consolidated company

Content

- Definition of a consolidated company
- Principles of preparing consolidated financial statements
- Eliminations in consolidation
- Minority share accounting
- Associated companies
- Changes of group structure

Evaluation scale

H-5

Objective

After successfully completing the course
- you are aware of the factors that may influence professional practice and leadership of multicultural work communities
- you are capable of adapting and adjusting your professional behavior and actions in a culturally sensitive way
- you have developing skills to communicate and lead multicultural teams or communities of practice
- you are able to resolve disputes and disagreements at the workplace through intercultural conflict mediation

Content

The main content of the course relates to the following central themes in leading and managing culturally diverse teams and communities of practice:
direct, low-context and indirect high-context communication,
conceptions and management of time,
hierarchy, status and positioning in organisations,
individual responsibility, collectivism and teamwork, as well as
feedback and conflict resolution.

Location and time

This 1-credit course can be timed individually and taken between the 30th of September and the 29th of November 2024. The course takes place in the Moodle environment of Karelia University of Applied Sciences. You will receive the link and enrolment key to the learning environment after registration.

Teaching methods

This bilingual (Finnish-English) online course focuses on

- how cultural diversity and diverse backgrounds impact on and can be seen in workplace relationships and ways of working.
- in which ways employees and work communities can create shared organisational culture where differences are seen as a resource.

The course include such topics as:

- The many layers and dimensions of culture and cultural diversity
- Verbal and non-verbal communication in culturally and linguistically diverse communities of practice
- Workplace relationships, roles, status and hierarchy
- Time conceptions and their impact on work organisation
- Culturally sensitive ways of resolving conflicts

Student workload

The online course is one credit (1 cr.), which is equal to approx. 25 study hours.The course is divided into seven sections all containing a short introduction to the topic and a quiz. The participants can then deepen their understanding of the topic with the help of self-study materials, self-reflection assignments and/ or online discussion.

Evaluation scale

H-5

Assessment methods and criteria

The course progresses section by section (theme). To be able to move from one section to the next one, the participant needs to pass the quiz (60% of the multiple-choice questions). It is possible to take the quiz several times. The self-reflection assignments or online discussions are not graded and will not influence assessment. When all sections are completed, the participant will receive a passing grade and a certificate.

Objective

After successfully completing the course
- you are aware of the factors that may influence professional practice and leadership of multicultural work communities
- you are capable of adapting and adjusting your professional behavior and actions in a culturally sensitive way
- you have developing skills to communicate and lead multicultural teams or communities of practice
- you are able to resolve disputes and disagreements at the workplace through intercultural conflict mediation

Content

The main content of the course relates to the following central themes in leading and managing culturally diverse teams and communities of practice:
direct, low-context and indirect high-context communication,
conceptions and management of time,
hierarchy, status and positioning in organisations,
individual responsibility, collectivism and teamwork, as well as
feedback and conflict resolution.

Location and time

This 1-credit course can be timed individually and taken between the 3nd of February and the 16th of May 2025. The course takes place in the Moodle environment of Karelia University of Applied Sciences. You will receive the link and enrolment key to the learning environment after registration.

Teaching methods

This bilingual (Finnish-English) online course focuses on

- how cultural diversity and diverse backgrounds impact on and can be seen in workplace relationships and ways of working.
- in which ways employees and work communities can create shared organisational culture where differences are seen as a resource.

The course include such topics as:

- The many layers and dimensions of culture and cultural diversity
- Verbal and non-verbal communication in culturally and linguistically diverse communities of practice
- Workplace relationships, roles, status and hierarchy
- Time conceptions and their impact on work organisation
- Culturally sensitive ways of resolving conflicts

Student workload

The online course is one credit (1 cr.), which is equal to approx. 25 study hours.The course is divided into seven sections all containing a short introduction to the topic and a quiz. The participants can then deepen their understanding of the topic with the help of self-study materials, self-reflection assignments and/ or online discussion.

Evaluation scale

H-5

Assessment methods and criteria

The course progresses section by section (theme). To be able to move from one section to the next one, the participant needs to pass the quiz (60% of the multiple-choice questions). It is possible to take the quiz several times. The self-reflection assignments or online discussions are not graded and will not influence assessment. When all sections are completed, the participant will receive a passing grade and a certificate.

Objective

Student:

- knows the specific issues of the employment relationship and life cycle thinking
- understands the links between labour law provisions and practical situations
- can analyse and develop human resources work within the framework of the legislation
- is able to obtain and use legal information from various legal sources

Content

- recruitment and orientation
- data protection at work
- working time and annual leave
- occupational safety and health
- cooperation in the workplace
- equality and equal treatment
- application of collective agreements
- specific situations relating to termination of employment

Evaluation scale

H-5

Objective

You are able to interact in a goal-oriented way in business communication situations and take others into account. You can communicate professionally, understandably, consistently and convincingly in written and spoken Finnish. You know the special features of online communication and know how to produce online texts fluently and appropriately. You can give and utilize the feedback. You are able to assess your own communication skills.

Content

The study unit includes:
• communication as a concept and the fields of communication in business
• the routine business letters, for example, a quotation
• online communication, writing for the web (blog) and marketing communication in social media
• meetings and negotiations and relevant documentation.

Evaluation scale

H-5

Further information

There is some integration between this course and the courses of Multichannel Sales and Customer Service and the Business Communication in English.

Objective

You are able to interact in a goal-oriented way in business communication situations and take others into account. You can communicate professionally, understandably, consistently and convincingly in written and spoken Finnish. You know the special features of online communication and know how to produce online texts fluently and appropriately. You can give and utilize the feedback. You are able to assess your own communication skills.

Content

The study unit includes:
• communication as a concept and the fields of communication in business
• the routine business letters, for example, a quotation
• online communication, writing for the web (blog) and marketing communication in social media
• meetings and negotiations and relevant documentation.

Evaluation scale

H-5

Further information

There is some integration between this course and the courses of Multichannel Sales and Customer Service and the Business Communication in English.

Objective

The aim of the internship is to acquaint the student with the practical tasks that are important for professional studies. The quality of the work assignments must serve the goals of the degree program and the student's preparation for the profession. The internship gives the student the opportunity to apply the acquired knowledge and skills in practical working life. During the internship, the student should find out about the possibility of doing a thesis at the internship place.

The internship in business administration takes place in the third school year. You complete the internship either in the spring, summer, or fall of the third year, depending on how other studies and thesis progress.

Content

The trainee participates in demanding and diverse business tasks in his or her work community and trains as a responsible, committed, cooperative and flexible employee. The trainee is required to be proactive and active.

Evaluation scale

H-5

Objective

The aim of the internship is to acquaint the student with the practical tasks that are important for professional studies. The quality of the work assignments must serve the goals of the degree program and the student's preparation for the profession. The internship gives the student the opportunity to apply the acquired knowledge and skills in practical working life. During the internship, the student should find out about the possibility of doing a thesis at the internship place.

The internship in business administration takes place in the third school year. You complete the internship either in the spring, summer, or fall of the third year, depending on how other studies and thesis progress.

Content

The trainee participates in demanding and diverse business tasks in his or her work community and trains as a responsible, committed, cooperative and flexible employee. The trainee is required to be proactive and active.

Evaluation scale

H-5

Objective

You understand the importance of entrepreneurship to the business area and society. In addition, you will understand the importance of a well-functioning business idea and profitable business as well as marketing in the start-up and operation of a company. You will understand the importance of consumer behavior and segmentation, as well as stakeholders, and the impact on your business. You know the most important business and marketing concepts and you are able to utilize the concepts in your other studies. You will get acquainted with the stages of founding a company and the necessary documents and you will be able to search for more information on the topics of the course. You will become familiar with the concept of marketing, ways of thinking and means of competition. With pitching coaching, you will learn to communicate the key dimensions of a business idea and the basics of teamlearning.

Content

A key concept in business and marketing
Entrepreneurship (defining a business idea, starting the business and organizing the business)
Business and marketing operating environment
Company strategic thinking and planning
The concept of marketing
4P, 4C and 7P
Segmentation, internal and external customer relationships
Steps to start a business

Teaching methods

You will understand the importance of business to the area of ​​operation and society, as well as the importance of effective marketing of a business idea and profitable turnover in the initial phase and operations of a company. You know the most important business and marketing concepts and are able to utilize the concepts in your other studies. You will get acquainted with the stages of founding a company and the necessary documents, and you will know more about the topics of the course. You will become familiar with the concept of marketing, ways of thinking and means of competition. With sales speech coaching, you will learn to communicate the key dimensions of a business idea and the basics of teamwork.

Adhere to team pedagogy and students work to learn in teams. In addition to the teachers in charge, the students are selected by experts in the field through stimulus lectures. Students collect a portfolio of assignments, which is utilized in the Spring Business Plan course.

Evaluation scale

H-5

Objective

You understand the importance of entrepreneurship to the business area and society. In addition, you will understand the importance of a well-functioning business idea and profitable business as well as marketing in the start-up and operation of a company. You will understand the importance of consumer behavior and segmentation, as well as stakeholders, and the impact on your business. You know the most important business and marketing concepts and you are able to utilize the concepts in your other studies. You will get acquainted with the stages of founding a company and the necessary documents and you will be able to search for more information on the topics of the course. You will become familiar with the concept of marketing, ways of thinking and means of competition. With pitching coaching, you will learn to communicate the key dimensions of a business idea and the basics of teamlearning.

Content

A key concept in business and marketing
Entrepreneurship (defining a business idea, starting the business and organizing the business)
Business and marketing operating environment
Company strategic thinking and planning
The concept of marketing
4P, 4C and 7P
Segmentation, internal and external customer relationships
Steps to start a business

Evaluation scale

H-5

Objective

You will understand the importance of a business plan in the early stages of a business and in the stages of business development. When preparing a business plan, you will use the assignment portfolio created during the course Basics of Business and Marketing. You will develop your legal and financial skills as part of the content of the business plan. You further process your business idea into a business plan.

Content

Content of the Business Plan:
1. Business idea, innovation
2. Business model
3. Product or service, value proposition
4. Customers, market research
5. Market situation and competitors
6. Sales and marketing: customer relationship, channels, communication, pricing
7. Production: production processes, premises, location, means of production, need for capital, product development
8. Workforce, company form, company organization and management, competence development
9. Staff welfare
10..Partners and stakeholders
11. Revenue and costs: preliminary financial plan and preliminary profitability, liquidity, investment and financing calculations
12. Risks and limitations
13. Self-assessment: own competence, SWOT-analysis of oneself and the company, conclusions from the business plan.
Coaching and implementation of a drama performance

Evaluation scale

H-5

Objective

You will understand the importance of a business plan in the early stages of a business and in the stages of business development. When preparing a business plan, you will use the assignment portfolio created during the course Basics of Business and Marketing. You will develop your legal and financial skills as part of the content of the business plan. You further process your business idea into a business plan.

Content

Content of the Business Plan:
1. Business idea, innovation
2. Business model
3. Product or service, value proposition
4. Customers, market research
5. Market situation and competitors
6. Sales and marketing: customer relationship, channels, communication, pricing
7. Production: production processes, premises, location, means of production, need for capital, product development
8. Workforce, company form, company organization and management, competence development
9. Staff welfare
10..Partners and stakeholders
11. Revenue and costs: preliminary financial plan and preliminary profitability, liquidity, investment and financing calculations
12. Risks and limitations
13. Self-assessment: own competence, SWOT-analysis of oneself and the company, conclusions from the business plan.
Coaching and implementation of a drama performance

Evaluation scale

H-5

Objective

After successfully completing the study unit, you are able to present a company and exhibit its products and services in English at an international trade fair. You perform and interact in a natural and customer-focused way. You are able to recognize cultural features that influence sales and negotiation processes and you can take them into account when choosing your negotiation strategy and appropriate communication style. You can communicate in English in social media channels and can write an interesting blog post. You can provide after sales service and reply tactfully to customer feedback and complaints.

Content

Persuasive communication, sales pitch and promotion at trade fairs, exhibitions and other events
Communication is social media and blogging
International and multicultural negotiations
After sales and complaint adjustment

Evaluation scale

H-5

Objective

With this course you will become familiar with the different stages of marketing planning. You are also will be able to create a marketing plan for a service, product or event.

After completing this course you understand and are able to utilize:
- The role of marketing planning in the company's planning process.
- General principles of the marketing planning process.
- Basic knowledge and skills related to the preparation of a marketing plan.
- The link between basic marketing tools and the design of practical marketing measures.

Content

The course consists of lectures and exercises. The content focuses on marketing planning as a strategic part of the planning and implementation of (business) functions, as well as operational planning of practical marketing measures. The lectures of the course comprehensively cover theoretical, methodological and technical topics related to marketing planning. In addition, the practical implementations of marketing are introduced with the help of examples and case studies.

During the course, an extensive marketing plan is prepared as a small group work for a real company or other organization. The completed marketing plans will be presented to the other participants at the end of the course. In addition to this, participants produce personal learning diaries.

The evaluation of the course focuses on the marketing plan and the personal learning diary. If necessary, the course can also be accompanied by an exam.

It is possible to complete the course with the AHOT procedure by doing a separate AHOT assignment or task. The AHOT procedure requires several years of previous work experience in responsible and wide-ranging marketing positions.

Evaluation scale

H-5

Objective

With this course you will become familiar with the different stages of marketing planning. You are also will be able to create a marketing plan for a service, product or event.

After completing this course you understand and are able to utilize:
- The role of marketing planning in the company's planning process.
- General principles of the marketing planning process.
- Basic knowledge and skills related to the preparation of a marketing plan.
- The link between basic marketing tools and the design of practical marketing measures.

Content

The course consists of lectures and exercises. The content focuses on marketing planning as a strategic part of the planning and implementation of (business) functions, as well as operational planning of practical marketing measures. The lectures of the course comprehensively cover theoretical, methodological and technical topics related to marketing planning. In addition, the practical implementations of marketing are introduced with the help of examples and case studies.

During the course, an extensive marketing plan is prepared as a small group work for a real company or other organization. The completed marketing plans will be presented to the other participants at the end of the course. In addition to this, participants produce personal learning diaries.

The evaluation of the course focuses on the marketing plan and the personal learning diary. If necessary, the course can also be accompanied by an exam.

It is possible to complete the course with the AHOT procedure by doing a separate AHOT assignment or task. The AHOT procedure requires several years of previous work experience in responsible and wide-ranging marketing positions.

Evaluation scale

H-5

Evaluation scale

Approved/Rejected

Evaluation scale

Approved/Rejected

Objective

Student:
- knows key marketing legislation and regulatory guidelines
- is able to obtain legal information from a variety of sources
- be able to produce appropriate reports and oral presentations
- can apply the knowledge acquired to practical marketing situations
- understand the importance of good marketing practice
- can independently assess the legality of marketing

Content

- regulations and guidance from the authorities on the marketing of products and services
- trade mark and design protection in marketing
- copyright in marketing
- marketing in accordance with good practice
- data protection in marketing
- marketing of specific products

Evaluation scale

H-5

Location and time

1. period in spring, Karelia UAS. Wärtsilä campus.

Materials

To be announced in the beginning of the course.

Teaching methods

Lectures, excercises and exams.

Student workload

5 credits = 133 h. Lectures, Project work and exams.

Content scheduling

According to plan which is given to students in the beginning of the course.

Evaluation scale

H-5

Assessment methods and criteria

Karelia UAS general principles of evaluation are used.

Assessment criteria, fail (0)

The student has not participated actively enough in the course and has not completed the required tasks.

Assessment criteria, excellent (5)

The student has shown excellent activity and all the tasks are made and the average score in the exams exceeds the level for excellent grade.