Event Marketing (4cr)
Course unit code: LL10044
General information
- Credits
- 4 cr
- Teaching language
- Finnish
- Responsible person
- Hanna Vienonen
Objective
You understand the importance of event marketing in strengthening your organization and brand. You will learn to plan and possibly carry out a variety of experience-generating events, such as trade fairs, seminars, and conferences for an organization’s target audience.
Content
Phenomena marketing, event marketing, experiences