Creating and Marketing of an Online StoreLaajuus (5 cr)
Code: LL10031
Credits
5 op
Teaching language
- Finnish
Responsible person
- Lotta Lilja
Objective
After this course, you will understand what is needed to set up and market an online store and you will be able to apply the skills in practice.
The entry level requirement for the course is the basics of digital marketing. (Basics of Digital Marketing course or equivalent).
Content
During the course, you will plan and implement an online store as group work in working life co-operation.
The course covers the following topics:
- What is a good online store like
- Various e-commerce platforms
- Marketing of an online shop
- Good customer experience in online shopping
- Legislation related to e-commerce
- Payment intermediaries and delivery methods
Further information
The course is taken at the same time as the Digital Marketing Channels course. Ideally, you should attend both courses at the same time.
Enrollment
01.04.2024 - 30.04.2024
Timing
01.10.2024 - 15.11.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
40 - 90
Degree programmes
- Degree Programme in Business Economics
Teachers
- Anu Karreinen
- Lotta Lilja
Teacher in charge
Lotta Lilja
Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
Objective
After this course, you will understand what is needed to set up and market an online store and you will be able to apply the skills in practice.
The entry level requirement for the course is the basics of digital marketing. (Basics of Digital Marketing course or equivalent).
Content
During the course, you will plan and implement an online store as group work in working life co-operation.
The course covers the following topics:
- What is a good online store like
- Various e-commerce platforms
- Marketing of an online shop
- Good customer experience in online shopping
- Legislation related to e-commerce
- Payment intermediaries and delivery methods
Evaluation scale
H-5
Further information
The course is taken at the same time as the Digital Marketing Channels course. Ideally, you should attend both courses at the same time.