Study Guide

Objective

You understand the importance of marketing as a factor in the success of a company. You know the basics of the marketing concept, personal sales work and customer experience. You are able to apply the most important marketing lessons, especially from the point of view of a small business.

Content

The importance of marketing as a factor in a company's success, the marketing concept, identifying customer needs and personal sales work, customer-oriented operations and its effects on the creation, maintenance and development of the company's customers.