Introduction to MarketingLaajuus (5 op)
Tunnus: LB10007
Laajuus
5 op
Opetuskieli
- englanti
Vastuuhenkilö
- Iouri Kotorov
- Janita Ylitalo
Osaamistavoitteet
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.
Sisältö
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Ilmoittautumisaika
02.12.2024 - 31.01.2025
Ajoitus
07.01.2025 - 31.03.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
100 - 135
Koulutus
- Degree Programme in International Business
Opettaja
- Riina Seppänen
- Janita Ylitalo
Vastuuopettaja
Janita Ylitalo
Ryhmät
-
LBNK25Tradenomi (BBA), International Business, kevät, 2025
Tavoitteet
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.
Sisältö
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Oppimateriaalit
Kotler, P. Armstrong, G. Balasubramanian, S. 2024. Principles of Marketing. 19th Edition. Pearson India. Available also as an e-book.
Opetusmenetelmät
Holistic business understanding, marketing competence, global business competence and skills, ethical competence.
The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.
Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication
Arviointiasteikko
H-5
Ilmoittautumisaika
15.08.2024 - 30.09.2024
Ajoitus
19.08.2024 - 20.12.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Degree Programme in International Business
Opettaja
- Riina Seppänen
Vastuuopettaja
Riina Seppänen
Ryhmät
-
LBNS24Tradenomi (BBA), International Business, syksy, 2024
Tavoitteet
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.
Sisältö
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Oppimateriaalit
Philip Kotler, Gary Armstrong, 2013 or newer European edition, Principles of Marketing
Opetusmenetelmät
Holistic business understanding, marketing competence, global business competence and skills, ethical competence.
The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.
Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication
Opiskelijan ajankäyttö ja kuormitus
Contact teaching and Group working 50h, Independent study 55h
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Group work 10%
Group presentations 5%
Group discussion 5%
Activity 10%
Exam 70%
The student's inability to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduces the maximum grade by one.
Ilmoittautumisaika
01.04.2023 - 31.10.2023
Ajoitus
23.08.2023 - 15.12.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
30 - 45
Koulutus
- Degree Programme in International Business
Opettaja
- Iouri Kotorov
Vastuuopettaja
Iouri Kotorov
Ryhmät
-
LBNS23Tradenomi (BBA), International Business, syksy, 2023
Tavoitteet
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.
Sisältö
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Oppimateriaalit
Philip Kotler, Gary Armstrong, 2013 or newer European edition, Principles of Marketing
Opetusmenetelmät
Holistic business understanding, marketing competence, global business competence and skills, ethical competence.
The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.
Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service ConceptProduct Life-Cycle,
- Pricing of Products
- Marketing Communication
Opiskelijan ajankäyttö ja kuormitus
Contact teaching and Group working 50h, Independent study 55h
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Group work 10%
Group presentations 5%
Group discussion 5%
Activity 10%
Exam 70%
The student's inability to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduces the maximum grade by one.
Ilmoittautumisaika
01.04.2022 - 30.09.2022
Ajoitus
29.08.2022 - 16.10.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Degree Programme in International Business
Opettaja
- Iouri Kotorov
Vastuuopettaja
Iouri Kotorov
Ryhmät
-
LBNS22Tradenomi (BBA), International Business, syksy, 2022
Tavoitteet
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.
Sisältö
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Oppimateriaalit
Philip Kotler, Gary Armstrong, 2013 or newer European edition, Principles of Marketing
Opetusmenetelmät
Holistic business understanding, marketing competence, global business competence and skills, ethical competence.
The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.
Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service ConceptProduct Life-Cycle,
- Pricing of Products
- Marketing Communication
Opiskelijan ajankäyttö ja kuormitus
Contact teaching and Group working 50h, Independent study 55h
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Group work 10%
Group presentations 5%
Group discussion 5%
Activity 10%
Exam 70%
The student's inability to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduces the maximum grade by one.