International Market ResearchLaajuus (3 cr)
Code: LTB6037
Credits
3 op
Teaching language
- Finnish
Responsible person
- Iouri Kotorov
- Mika Pasanen
Objective
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Content
- International marketing research
- Report writing and presentation
- Group work
Enrollment
01.10.2022 - 31.10.2022
Timing
16.01.2023 - 03.03.2023
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
-
LBNS21Bachelor of Business Administration, International Business, Fall, 2021
Objective
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Content
- International marketing research
- Report writing and presentation
- Group work
Materials
Student will get complete study material during the course.
Teaching methods
Students learn how to plan and implement a real international marketing research project, and how to write a research report.
International marketing research, report writing and presentation, group work.
Student workload
International Marketing ResearchPresentation of a research plan and the report
Content scheduling
The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.
Option for company visits, presentations by industry representatives.
Possible assignments from the companies.
Further information
Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.
Evaluation scale
H-5
Assessment methods and criteria
Group work & Group presentation (15%)
Market research report (85%)
The overall grade is based on assessment by supervisors, company representatives (and students)
Enrollment
01.10.2021 - 31.10.2021
Timing
24.01.2022 - 03.04.2022
Number of ECTS credits allocated
3 op
RDI portion
3 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 45
Degree programmes
- Degree Programme in International Business
Teachers
- Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
-
LTBNS20Bachelor of Business Administration, International Business, Fall, 2020
Objective
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Content
- International marketing research
- Report writing and presentation
- Group work
Materials
Student will get complete study material during the course.
Teaching methods
Students learn how to plan and implement a real international marketing research project, and how to write a research report.
International marketing research, report writing and presentation, group work.
Student workload
International Marketing ResearchPresentation of a research plan and the report
Content scheduling
The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.
Option for company visits, presentations by industry representatives.
Possible assignments from the companies.
Further information
Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.
Evaluation scale
H-5
Assessment methods and criteria
Group work & Group presentation (15%)
Market research report (85%)
The overall grade is based on assessment by supervisors, company representatives (and students)