Launch Marketing (5cr)
Course unit code: LTP7045
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Ulla Kärnä, Vastuuopettaja
Objective
The student is able to launch a new product and service concept and business idea on the market.
Content
Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.