Bachelor's Degree (UAS): Daytime implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Arts and humanities
    - Degree Programme in Media
  - Engineering, manufacturing and construction
  - Health and welfare
  - Information and Communication Technologies (ICT)
    - Degree Programme in Business Information Technology
  - Complementary and Other Studies
    - Complementary Studies
    - Business Academy
- Education in English
  - Business, administration and law
    - Degree Programme in International Business
  - Engineering, manufacturing and construction
    - Degree Programme in Industrial Management
  - Information and Communication Technologies (ICT)
    - Degree Programme in Information and Communication Technology
  - Complementary and Other Studies
    - Complementary Studies
Bachelor's Degree (UAS): Multimodal implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Engineering, manufacturing and construction
    - Degree Programme in Construction Engineering
  - Health and welfare
Master's Degree (UAS)
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Management and Leadership
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Sustainable Energy Economy
  - Engineering, manufacturing and construction
    - Degree Programme in Technology Competence Management
    - Advanced manufacturing
  - Health and welfare
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
- Education in English
  - Engineering, manufacturing and construction
    - Sustainability Management
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
Open UAS
- Education in Finnish
  - Business, administration and law
    - Open University of Applied Sciences Studies
  - Health and welfare
    - Degree Programme in Physiotherapy
    - Degree Programme in Social Services
  - Complementary and Other Studies
    - Preparatory studies
- Education in English
  - Business, administration and law
    - Open University of Applied Sciences Studies
Specialisation studies
- Education in Finnish
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
Preparatory training for immigrants
- Education in Finnish
  - Business, administration and law
    - Preparatory Education for Higher Education
- Education in English
  - Business, administration and law
    - Preparatory Education for Higher Education
Studies for exchange students and CampusOnline
- Courses for Exchange Students
- Others

Exhibitions, Shows and Fairs (3 cr)

Code: LTP7049-KEA19L3

General information

Timing: 21.10.2019 - 31.12.2019; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 2 cr

Virtual portion: 1 cr

Unit: Tradenomikoulutus / Liiketalous (LL)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: Finnish

Seats: 20 - 40

Degree programmes: Degree Programme in Business Economics

Teachers: Olli Hatakka

Teacher in charge: Olli Hatakka

Course: LTP7049

Evaluation scale

H-5

Objective

Content

Materials

(a) Vaaditut tekstit:Kaikki luennoitsijan materiaali ladataan Moodle-2:n oppimisympäristöön kunkin luentokerran jälkeen.(b) Taustalukemistoa:(1) Ammatilliset lehdet/tietokannat:(i) Suomeksi:KauppalehtiKlikkaa tästä. Internetmarkkinoinnin käsikirja. Mainostajien liitto.SuomenyrittäjätTalouselämäYrityssuomi(ii) Englanniksi:Harvard Business Review (HBR)ForbesThe Economist(2) Tieteelliset lehdet:(i) Suomeksi:Liiketaloudellinen aikakauskirja(ii) Englanniksi:Journal of Travel Research(3) Kirja(t):(i) Suomeksi:Bergström, S., & Leppänen, A. (2009). Yrityksen asiakasmarkkinointi. Helsinki: Edita.Raatikainen, L. (2004, 2008, 2010). Tavoitteellinen markkinointi: markkinoinnin tutkimus ja suunnittelu Helsinki: Edita.(ii) Englanniksi:Kotler, P., Armstrong, G., Harris, L., & Piercy, N. (2013). Principles of Marketing. Harlow: Pearson. 6th European ed.

Student workload

Lähiopetus (Luennot, ohjatut harjoitustyöt ja esitykset) 20 tuntia.Pienryhmätyöskentely 30 tuntia.Itsenäinen työskentely, kirjallisuuteen tutustuminen, yksilötehtävät 30 tuntia.