Study Guide

Objective

You will get familiar with the potential of different social media and Google from a marketing perspective. You will learn to set goals for a digital marketing campaign and to choose the right channels accordingly. The entry level requirement for the course is to know the basics of digital marketing. (Basics of Digital Marketing course or equivalent).

Content

During the course, a working life-based digital marketing campaign is planned and implemented as group work. The following issues will be covered during the course:
- Digital marketing campaign planning and goal setting
- Marketing in Google (SEO, SEM)
- Social media marketing (Facebook, LinkedIn, Instagram, Tiktok, Youtube, others?)
- Implementing the campaign
- Analyzing the results

Evaluation scale

H-5

Further information

The course is taken at the same time as the Creating and Marketing of an Online Store course. Ideally, you should attend both courses at the same time.