Market Research (7cr)
Course unit code: LTL2064
General information
- Credits
- 7 cr
- Teaching language
- Finnish
- Responsible person
- Ulla Kärnä, Vastuuopettaja
Objective
The student will understand the different methods and the use of suitable uses.
Students are able to put into practice both qualitative and quantitative market research.
Content
What kind of marketing research methods are available? What kind of research needs of the different research methods? How to make a qualitative and quantitative market research?