Working Life Communication (3cr)
Course unit code: LTL1016
General information
- Credits
- 3 cr
- Teaching language
- Finnish
- Responsible person
- Jonna Ihanainen, Vastuuopettaja
- Satu Saarinen, Vastuuopettaja
Objective
The student understands the meaning of communication in business. S/he is able to plan and implement internal and external communication of a company. The student understands the different levels of a communication strategy and is able to create and actualise a communication plan. The student is able to use persuasive language in his writing. S/he understands and is able to self-evaluate his influence and responsibilities in different communicative and interactive situations.
Content
Internal and external communication in corporate
Business Plan: communication strategies and operational part
Planning and implementing a promotional event
Writing a media release and invitation
Presentation and group communication skills