International Wood Marketing (5op)
Opintojakson tunnus: BKM2030
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- suomi
Osaamistavoitteet
The student is able to work in wood product marketing and export companies, He/She knows the principles of international marketing and masters export process phases.
Sisältö
- Internationalization of the companies (mainly SME´s)
- Wood product markets
- Green marketing
- Market information collecting and utilization
- Internationalization and marketing strategies
- General sales agreements
- Export sales terms
- Marketing/sales communication
- After sales and services
- Company visit(s)