Study Guide

Objective

The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.

Content

- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context

Teaching methods

The course familiarizes you with the SMEs' internationalization process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. You will learn about different market entry strategies and how to operate in different business environments. After the course you will be able to appreciate the importance of marketing and networking in international context.

Evaluation scale

H-5